Sales Transformation

A sales transformation initiative can create the change you need to gain meaningful results. But where do you start?

Start by considering the results you want to achieve. Once you've determined your goals, you're well-positioned to design the sales transformation steps. Your primary focus will be, of course, to increase revenue. But you should consider other goals when formulating your initiative. These might include:

• Improving customer relationships through improved customer experience

• Aligning your sales and marketing teams, so everyone's focused on the same goals

• Acquiring new business

• Reducing customer churn and turnover

• Optimizing sales operations

• Entering new markets

• Aligning operations with your overall business strategy

Each of these lesser goals pushes your organization toward the ultimate success you're striving for. And once you've established your goals, you're ready to take the practical steps to execute your sales transformation plan.

Create and foster a corporate change culture:

For organizations seeking to become more adaptive and innovative, culture change is often the most challenging part of the transformation. Innovation demands new behaviors from leaders and employees that are often antithetical to corporate cultures, which are historically focused on operational excellence and efficiency.

Help your team find time to sale:

Sales transformation makes a difference through the changes it brings to your sales operations. By streamlining your operational process, you increase productivity. Implementing Intelligent Automation (IA) can help make workflows more efficient, which in turn allows your sales team to focus on sales, rather than on internal administrative trivia.